When the Mercedes-Benz CLA-class made its debut, marketers made hay with its sub-$30,000 base price. That starting figure has since drifted up to $33,625 (with destination), which evidently has the brand thinking about fielding a new A-class variant that would again target the magic $30,000 mark. That’s the word according to Automotive News, which reports that at the brand’s recent dealer meeting in Miami, attendees were shown a new A-class sedan that will join the lineup in the fall of 2018 priced at around $30K.
“But the CLA already is an A-class sedan,” you might protest. Actually, no. In the micro-sliced realm of German luxury-brand automotive marketing, the CLA is a four-door coupe. Which means a slightly higher ask than for a boxier four-door.
We got our first look at that boxier four-door in the form of the Concept A sedan that made its debut a few months ago at the Shanghai auto show. The model previews the styling of the next-generation A-class; its sedan body style is a first for the front-drive, baby-Benz lineup, which is expected to grow from the current five offerings (three of which are sold here) to eight. The concept’s wide-body stance and Panamericana grille suggests that an AMG version also might be in the works, analogous to the current Mercedes-AMG CLA45.
Mostly, though, the new model would be all about that base price, reeling in shoppers who might otherwise only consider mainstream brands.